Rock/Creek Totally Explained

Everything about Rock Creek totally explained

Rock/Creek is a Chattanooga, Tennessee-based sporting goods retailer of clothing and gear for rock climbing, paddling, trail running, hiking, camping and travel. Founded as Rock/Creek Outfitters and Canoeist Headquarters in 1987 when Dawson Wheeler and Marvin Webb purchased Canoeist Headquarters, the company became known as Rock/Creek Outfitters. The name was shortened to Rock/Creek in 2007.
   In November 2007, Rock/Creek was named one of 25 top specialty outdoor retailers by Outdoor Business magazine.
   Rock/Creek has two main stores, one in downtown Chattanooga and the other at Hamilton Place Mall, two paddling stores and an e-commerce site. Rock/Creek recently opened a new store in the Two North Shore development in downtown Chattanooga. The project, developed by CS & Associates and Greenlife Grocery, has been designed with U.S. Green Building Council's LEED standards in mind.
   The retailer regularly gives money to environmental non-profits and sponsors trail building and cleanup efforts. Rock/Creek created the StumpJump 50k several years ago to raise awareness and funds for the Cumberland Trail and worked with Chaco footwear to send used shoes to orphans in Nepal through the dZi Foundation.
   Rock/Creek is a member of the Grassroots Outdoor Alliance, a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast’s experience. The retailer is also a member of the Outdoor Industry Association.

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